Sales & Marketing verticals in FMCG industry globally aim to get right performance metrics before they plan for any forward-looking activity, be it Trade Promotion, Price Changes, Retailers Outreach or Social Media Marketing. Market Mentor is a real-time digital platform that helps global FMCG & Retailer to evaluate the effectiveness of marketing spend, plan and forecast for future trade promotions or strategize for the loyalty driven customer engagement program which improves revenue & profitability.
Planning & forecast tool that measures promotional plus post-promotional effectiveness with media spend that ensures profitability.
Recommendation Engine & an AI-driven intelligent Account Manager, especially designed for sales & distribution to ensure effective account management and profit - driven marketing.
Real-time Planning & AI-Driven Introspection tool especially designed for business planning based on Customer experience and behaviour to ensure optimum customer response & loyalty focused marketing.