“Decide faster, with greater accuracy - Powered by AI, without the overheads. ”
Solutions, Platforms and Tools.
Customer IQ
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Customer IQ transforms behavioral, demographic, and online browsing data into dynamic customer profiles, precise segments, and revenue-driving recommendations — helping you build lasting loyalty and engagement. Powered by AI and Generative AI, it curates the right product bundles, personalized messages, and tailored content directly from your CRM and outreach tools.
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Behavioral Profiling: Gain insights from browsing behaviour, purchase patterns, and price sensitivity.
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Smart Segmentation: Discover micro-cohorts for targeted engagement and personalized offers.
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Next-Best-Product (NBP) Recommendations: Deliver precise, personalized offers that boost conversions.
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Seamless Campaign Reporting: Monitor A/B testing, sales uplift, revenue impact, and contact optimization.
With Customer IQ, every interaction becomes smarter — turning customer data into meaningful, measurable growth.
Predict, Perform, Optimize
Your all-in-one enterprise intelligence toolbox — seamlessly uniting ERP, CRM, and compliance data to give decision-makers a 360° view of their organization.
Powered by advanced AI and GenAI, it transforms complex business data into clear, actionable insights — helping you drive smarter decisions, accelerate growth, and stay ahead of the competition. With Business IQ, you don’t just keep up with change — you lead it.
Key Modules
Cognitive Reports:
Provides comprehensive insights across Sales, Inventory, Finance, Quality, and AR/AP using Gen AI for automated narratives and Q&A. Features include role-based dashboards, real-time updates, dynamic filters, and automated report delivery through email and workflows.
Account & Vendor Management:
Integrates customer interactions for better relationship insights and uses vendor scorecards combining internal and external data to enhance supplier performance management.
Demand & Inventory Planning:
Delivers highly accurate (95%+) demand forecasts, enables product and service hierarchy mapping, integrates external data for improved planning, and supports “What-if” simulations to guide strategic decisions.
CRUX
Build a people-centric organization with 360° visibility across your talent landscape. Unify data from Talent Acquisition, L&D, AMS, and HCM systems to unlock actionable insights that power smarter, faster HR decision-making. With intelligent data harmonization and AI-driven insight generation, turn complex workforce data into precise actions — helping your HR teams move from analysis to impact with speed and confidence.
Power your people strategy with Crux, an AI-driven HR intelligence engine that unifies data, automates workflows, and delivers predictive insights for proactive decision-making.
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Data Lake: Consolidate fragmented HR systems into a single, trusted source of truth.
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AI Agents: Automate data ingestion, scheduling, profile selection, and approval processes with intelligent AI bots.
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Predictive Analytics: Forecast attrition, assess performance trends, and run what-if workforce planning with precision.
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Cognitive Dashboards: Visualize people metrics and link them directly to business KPIs through interactive, AI-powered dashboards.
Crux turns your HR data into a strategic asset — helping you build a faster, smarter, and more connected organization.
01 Promo IQ
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Simulates marketing scenarios and forecasts revenue impact.
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Identifies optimal promotions and marketing mix.
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Enables future activity planning and effectiveness measurement.
02 PlanXsell
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AI-powered sales activation and precision marketing.
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Competitive, localized pricing strategies.
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Detects redundant promotions & analyzes elasticity for better ROI.
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Lightweight dashboards for easy management.
03 Sales Mentor
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Real-timecross-sell/up-sell recommendations.
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Predicts customer responses to offers.
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Provides distribution/sales team engagement recommendations.
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Evaluates transactional value lift
Curate the perfect marketing mix, craft winning campaign strategies, and optimize ad spend across online and offline channels to maximize revenue, ROI, and customer engagement. With intelligent, task-based AI Agents seamlessly connecting your marketing mechanisms, Market Mentor ensures every campaign reaches the right audience — driving smarter outreach and measurable growth.
Core Capabilities
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Customer insights from reviews, complaints, and compliments
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NLP-driven sentiment & emotion analysis
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Sales, pricing, and rating tracking
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Competitor benchmarking with uniform metrics
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Social listening for brand perception management
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SWOT analysis to improve customer experience
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Multilingual support for global reach
Key Modules
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Customer Insights: Analysis of feedback, reviews, complaints, and compliments.
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Sales & Pricing Tracker: Monitors ratings, sales, and competitor pricing.
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Sentiment Analysis: Uses NLP and Cognitive AI for customer sentiment, emotions, and Net Promoter Score.
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Social Listening: Tracks brand perception across social and e-commerce channels.
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Competitor Benchmarking: Compare with competitors using the same evaluation metrics.
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SWOT Analysis: For optimizing customer experience.
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Multilingual Support: Consolidates customer voice across regions.
Cognitive Suite
Cognitive Suite brings task-focused AI Agents that act like a true colleague understanding goals, taking action, and following through with measurable outcomes. By connecting internal tools, data sources, and external ecosystems, these agents automate routine tasks and streamline workflows — enabling faster, smarter, and more efficient decision-making. With built-in security, transparency, and seamless adoption, Cognitive Suite reduces burnout, boosts productivity, and helps teams focus on what truly matters: innovation and impact.
C- Reader
Document classification, wrap-up,
and real-time information retrieval;
C- Classifier
Automated email categorization and response generation;
C- Scanner
ID verification and authentication
against official documents;
C- Analyzer
Interactive data analysis and statistical insights